In Microsoft's Activision Deal, It's Not Just Stock Prices But a Future World at Stake

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In Microsoft's Activision Deal, It's Not Just Stock Prices But a Future World at Stake
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Activision’s stock price hinges on Microsoft’s planned acquisition and billionaire investor Warren Buffett is betting on it. There’s a future world at stake.

. On those platforms, players can teleport between millions of games, build virtual social spaces and even attend concerts — all while purchasing virtual stuff to heighten the experience. Most of these types of games require VR headsets and consoles, which favors Microsoft, with its HoloLens and Xbox hardware.

The virtual worlds in those games may not level up to the ones being prognosticated by metaverse proponents, wherein business meetings, doctor visits, vacations, and all types of ecommerce. That's where Microsoft's software, cloud computing, gaming and virtual technologies position the company well. And adding Activision's gaming capabilities only enhances its outlook.

"I definitely see [the metaverse] as an extension of what gaming has been doing," Spencer told The New York Times' Kara Swisher in her Sway podcast about a week before the deal was announced. For instance, he said, Microsoft game developers are imagining virtual work spaces and some of the things they've learned in videogames about people coming together to cooperate to achieve tasks.

However — and whenever — the metaverse materializes, it will be predominately populated by Gen Z and subsequent generations, who will have exclusively grown up in the digital world, especially gaming. According to a recentof Gen Z gamers by Razorfish and Vice Media Group, they spend twice as much time hanging out with friends in the metaverse than they do in real life.

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