For corporations, do Black lives matter as much as public relations that benefit a bottom line?
Wednesday that it will retire its Aunt Jemima brand of syrup and pancake mix, acknowledging the brand was based on a racial stereotype.
For over 130 years, the brand’s logo has featured a black woman named after a character from minstrel shows that mocked African-Americans.“We recognize Aunt Jemima’s origins are based on a racial stereotype,” said Kristin Kroepfl, chief marketing officer of Quaker Foods North America. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.
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