'I’ve always been fascinated by this old-fashioned mind-set that leather equals luxury,' says StellaMcCartney:
have done nine campaigns together, those photo shoots are but a small part of their nearly 20-year friendship. “I always wanted Stella’s to be the biggest brand in the world because of what it means,” says Vodianova, referring to McCartney’s commitment to sustainability. “What I do in fashion is more than fashion, and I’ve always wanted to engage with like-minded people in the process,” McCartney adds. Here, they talk conservation, consumerism, and why all you need is love.
If they’re done in a genuine manner. People have dipped in and out of these causes since they’ve become marketing strategies. But when I started, to even have that conversation was really ridiculed. I can say what I believe in and give valid reasons for not killing billions of animals a year in the name of fashion, talk about water consumption and inefficiency, and how ridiculous and old-fashioned I think the system is.
We all want to aspire, but animal life has been so cheapened in the world we live in. A piece of organic nylon recycled from plastic bottles found in the middle of the ocean is probably double the price of a dead animal, and that is astonishing. We’ve also taken three years to develop our viscose from sustainable forests. My product becomes more expensive to make, but I don’t pass that cost on to my consumer. I absorb it myself.
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