The people who oversee “Today” want to lure new audiences from a decidedly different competitor set. After years spent battling “Good Morning America,” the venerable NBC A.M. news franchise is now …
senior vice president who oversees all iterations of “Today,” in an interview. She adds: “Digital and social platforms are a great way to do that, a reinvention of the ‘Today’ brand for newer and younger audiences.”
Rae will be the first of a series of digital-first projects, says Leist, that should start appearing quarterly, all part of a redesign this fall of Today’s digital outlet. “Today” hired Sylvia Obell, an entertainment journalist who has worked with Netflix and Buzzfeed, to examine Rae’s next steps and her new project, “Rap Sh*t. Photographer Ravie B. took exclusive photos. And while the story will appear first on Today.
“Today” accounts for at least 22 hours a week on the NBC broadcast schedule – more hours than are broadcast by Fox in primetime — but the network has in recent months tried to expand beyond even that massive presence. These days, Even so, the morning broadcast shows continue to have value, says Carrie Drinkwater, chief investment officer for Interpublic Group’s MediaHub, a media-buying firm.
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