Not everyone fancies a 'perfect body', so where does all this pressure come from?
Body Acceptance Week 2023 began on October 23 — but has much changed since the beginning of the movement? Has the mainstreamification of body positivity benefitted everyone?
We all need to relax, though. In the grand scheme of things, very few people are out there looking for someone with the perfect body. Pure report that it’s only 27%, which should tell us that most people who see us think we are perfect the way we are — or aren’t looking for perfect to begin with. Though men are subjected to body-shaming in advertisements, popular culture and marketing materials — the extent to which they experience it is far less than women. Since companies began advertising to women, there has been an undercurrent of degradation and “your-not-quite-good-enough-until-you-buy-this.” In contrast, men’s advertisements focused on
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