Iceland roasts Facebook in tourism ad promising ‘Enhanced Actual Reality’

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Iceland roasts Facebook in tourism ad promising ‘Enhanced Actual Reality’
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Visit Iceland's latest internet stunt is a YouTube video piggybacking on Meta memes.

“Today, I want to talk about a revolutionary approach on how to connect to our world without being super weird,” the doppelganger says, going on to introduce the “Icelandverse” as a place you can visit to experience “enhanced actual reality without silly-looking headsets.”

Mossbergsson mimics Zuckerberg’s stilted speech and awkward energy while delivering lines such as “In our open-world experience, everything is real,” while struggling to open a sliding-glass door. Donning a silica mud mask — both a reference to bathers at the Blue Lagoon and a jab at the Internet-famous paparazzi shot of a

eFoil surfing in Hawaii — Mossbergsson promises Iceland has “water that’s wet” and “humans to connect with.”When Zuckerberg revealed in October that Facebook was assuming a new name, the Internet had a field day dissecting the 80-minute video announcement. The endeavor goes far beyond Facebook’s roots as a social network, shopping portal and

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