Asda promises to make it 'easier for customers to find what they need'
Sign up to FREE email alerts fromThank you for subscribingWe use your sign-up to provide content in ways you've consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time.Ramadan is days away and if you're anything like me, a last-ditch shop for Asian food essentials is looking more and more likely as the big day - and month ahead - approaches.
Don't get me wrong, I took one of them home with me too but when I spotted a full half of the 'seasonal' aisle full of elaborately sized Easter eggs I assumed there would little space for the Ramadan aisle. I assumed wrong.The other half - with the exception of one shelving fixture - was crammed with a variety of Ramadan essentials.
Next I went to scout out the supermarket's 'cupboard essentials' deals. Asda's deals on chapati flour and rice often fluctuate through the year and as it's such a staple in Asian cooking, buying in bulk is always necessary. As well as the calendars, new to Asda is The Desi Doll Company’s innovative, bi-lingual soft plush talking Muslim dolls. The £30 dolls make ideal Ramadan and Eid presents.
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