Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life.
British Land creates, owns and manages some of the UK's best and most sustainable real estate and a few years ago, London agency DixonBaxi rebranded the company, reenergising it to guide the company to its next chapter, without losing site of its heritage.
Now, DixonBaxi has expanded the system for British Land's Science + Technology offering, for use in its new London spaces for innovation, growth and experimentation. The result is a strikingly beautiful system, which mergesand real imagery to celebrate the fusion between nature and technology, and is a far cry from the sterile and cold environments often associated with the sector. The identity draws inspiration from macro photography in cellular structures, genetic engineering and nature.
What were the challenges of this project?"Overall, it was about being sensitive to the parent brand and maintaining the heritage, while pushing British Land towards an innovation driven future." As for which part she feels most proud of, Leah says:"The team created an approach that feels warm, inviting and immersive in an otherwise sleek, cold and mechanised world. It feels fitting for a venture that revolves around creating not just workspace, but communities.
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From bold to beautiful to bloody, here's what I think of current period product brandingRosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life.
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Ferragamo’s Florence hub, where archive and atelier meetScarlett Conlon a freelance journalist and consultant specialising in fashion, design and lifestyle. Before relocating to Italy, she held roles as deputy fashion editor at The Guardian and Observer and news editor at British Vogue in London.
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