'Everyone is an influencer now, but everyone is also really bad at being an influencer. It’s unhinged, but also kind of beautiful.'
Photo: Getty Images/Maskot In non-pandemic times, my Instagram feed mostly consists of people showing off: Influencers flaunting expensive outfits and far-flung vacations, foodies devouring Michelin-star meals, celebrities being celebrities, and everyone else just trying to keep up. Now that we’re all stuck at home, though, we have nothing to tout but our own resourcefulness.
I’m more impressed by those making something out of nothing — those who, when left to their own devices, have revealed themselves to be creative, funny, generous, enterprising, and outspoken. Let me be clear: I don’t expect anyone to become a star baker or a fitness buff overnight. I’m actually more entertained by the proud displays of mediocrity out there. Everyone is an influencer now, but everyone is also really bad at being an influencer. It’s unhinged, but also kind of beautiful.
In her New York cover story about Instagram, Gevinson wrote that the internet was best when it was used to “move forward in time” — to be creative in front of an audience that talks back. In many ways, this moment feels like a return to Internet 1.0. The creative energy is strong and positive. It feels almost primal, like a necessary outlet. Everyone’s just messing around, trying to make each other laugh, throwing things at the wall and seeing what sticks.
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