'I expected to feel as if I were living in a bubble, but the experience of bouncing from WeGrow to WeWork to WeLive to Rise by We is so jarring, each location so intrinsically dissimilar from the last, that I just feel drained by it all.'
Photo: Caitlin Ochs/Bloomberg via Getty Images Late last month, WeWork co-founder Adam Neumann stepped down from his position as CEO. He’d had a tumultuous two weeks. WeWork had delayed its IPO and reportedly saw its valuation cut by at least $32 billion.
I do not have a child, but I imagine the day when I might; I visualize dropping the bright-eyed tot off for another day of unleashing her superpowers. In reality, I try to play it cool and not look like a creep standing across the street. A very muscular man in a tight black T-shirt stands outside the door like a bouncer greeting teachers, parents, and children. I watch a few fashionable moms and dads drop their kids off and head to work.
Photo: David ‘Dee’ Delgado/Bloomberg via Getty Images At the opposite end of the merch wall is a checkpoint, patrolled by two WeWork employees, where people can check in to the paid co-working space. I approach and ask an employee what she thinks about the Neumann shake-up. She says she isn’t worried. She also tells me I can book a seat in advance next time. Looking over her shoulder, I see only five or six people in a space space built for about 100.
12:06 p.m.: I was surprised to learn that anyone can tour Dock 72, WeWork’s latest project in the Brooklyn Navy Yard, so I scheduled an appointment. Outside I meet a WeWork rep, a cool 20-something with bleached hair and a tie-dyed shirt, and she hands me a hard hat before we begin walking through the massive building, passing workers hustling to put the final touches on before it opens on October 1.“I love it,” she says. “I mean, it’s one of the coolest companies in the world.
I’m in a studio apartment on the 26th floor. It isn’t cheap , so I am expecting it to be something like a four-star hotel. Instead, I find a tiny room that reeks of bleach with two overhead lights and a Murphy bed. This studio costs $3,100 to $4,100 to rent monthly, a price range that, even in Manhattan, would get you a nice one-bedroom apartment.
The spa is spacious, with seating, tables, and loungers. I see only three people, two of whom are employees. The third person is giving someone a tour on FaceTime. “I know, it’s so nice,” she says. “I come every day because no one is ever here.” Genius at WeWork. Photo: Jackal Pan/Visual China Group via Getty Images 4:19 p.m.: I tell the receptionist behind the desk at The Wing in Dumbo that I’m here to see a friend. I expect her to tell me to get lost, The Wing is for women only, but she smiles and checks me in. My friend greets me at the front desk and escorts me inside, both of us a little stunned that the receptionist let me in.
“I ask you, please, to listen to your bodies,” the sauna master tells us. “This will be a challenge. We will overcome this obstacle because the heat will become very intense and put us under pressure. But we will pull through together.” 6:50 p.m.: Still eager to get a sense of a standard WeWork space, I attend a panel discussion that is open to the public at a WeWork just north of Penn Station. The event is called “Men & Vulnerability,” and when I walk in, I’m surprised to find about 50 people milling about, drinking free wine and pouring themselves beers from a tap in the communal kitchen.
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