.Ganni_official's Nicolaj and Ditte Reffstrup are busy restructuring their business and design strategies, while simultaneously homeschooling their kids and keeping spirits high.
Nicolaj Reffstrup is a founder of Ganni and Ditte Reffstrup, his wife, currently serves as the Danish brand’s creative director.Considering the situation, we are doing okay. People are following the rules in Copenhagen, with the exception of some young people and teenagers who are still gathering or trying to get away from their parents for a bit.
Secondly, rethinking your brand’s processes is also an ideal opportunity to embed a more sustainable approach in the things you do day-to-day. For instance, we definitely know that we’re cutting down our sample collections to a minimum, which was already an ongoing conversation before coronavirus, as was investing in 3D-design software and virtual show-rooming. But now, these initiatives have been accelerated, so yeah, there are many good things that will ultimately come out of this situation.
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