'Just like neon signs were manufactured to draw people out of their cars and into local businesses, Instagram drew us away from the internet and out into the world to meet new people, putting the “social” back into social media.'
Regardless of our day-to-day responsibilities, our group gave us all an escape, a chance to explore, connect, let loose, and leave our cares behind for a short time. There was a childlike energy on these trips. Everyone was excited to see each other again, share sign adventure stories, tips on new signs we’d discovered, and just catch up on each other’s lives. There were “bucket list” signs on everyone’s “must shoot” lists that, once visited and photographed, were a big “score.
A typical local sign meetup, or “sign hunt,” was usually timed to coincide with a fellow sign friend visiting from out of town. The organizer would put out the word via Facebook or Instagram DMs, and whoever was available would join. The organizer suggested a general area—Orange County in Southern California, for example—and put together a sign list and route. Alternate plans, ideas, and suggestions were always welcome.
Curious onlookers and business owners would ask us what we were doing, strike up conversations, and tell us the history of the sign or business. Most of the coolest signs were in the sketchiest parts of town, which could be a bit hairy. On those occasions, we did our best to snap our shots and get the hell out. On one Arizona trip, the unknowing group stopped to shoot a sign and were warned that they had parked in front of a motel that was the murder capital of Phoenix.
Out-of-town trips were much the same as local sign hunts but involved logistics like flights, hotels, and rental cars. Many signs on our lists were motels and we made it a point to stay in these vintage mom-and-pop type respites, not just to shoot their signs but to support the small businesses.
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