'I did my big shop at 'most expensive' supermarket and can't get over its nonsense pricing'
We all know how much the cost of groceries has risen but some supermarkets appear to have hiked prices more than others.In our weekly comparison of shopping basics like bread, butter and milk, it's been the most expensive place since March 2022, with just one exception, when Tesco took the unfortunate title earlier this month.Last week it was the only one to go up in price, increasing its 300g pack of chicken from £2.49 to £2.
Both products are among a number of items that Morrisons has frozen in price. Meanwhile other fruit and veg was generally the same, or slightly higher than you'd pay elsewhere - 49p for a kilogram of carrots, 69p for a broccoli just two examples - it was the prices of some of the other products that staggered me most, and I can see why this place has been getting people's backs up.
Everyone knows it works out cheaper to bulk buy, but when you're looking at a single product, like the Bisto Gravy for instance, why would anyone buy the 190g tub for £2.99, when the 350g tub is £2.50. Not to mention the £5.49 price tag on the 550g tub, which has raised eyebrows on its own. Months earlier Kraft Heinz boss Miguel Patricio had warned that consumers will have to get used to higher food prices and said his company - the world’s fifth-largest food and drink firm – was 'raising prices, where necessary, around the world'.
Likewise its 350g of reduced fat cheddar is £2.99, whereas you can get a 400g block at Aldi for £2.69. The bread is more expensive at Morrisons unless you multibuy. A loaf of soft white thick Hovis costs £1.45 - £1.40 elsewhere - but you can pick up two for £2.50.
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