REVEALED: How Trump and Facebook are cashing in on impeachment
“LEARN THE TRUTH,” President Donald Trump’s campaign declared in a Facebook ad that launched last week. “Joe Biden PROMISED Ukraine $1 BILLION DOLLARS if they fired the prosecutor investigating his son’s company.” Facebook users were outraged: “What Biden did is what Congress should be investigating,” one wrote. “Killary/Biden/Obama and their dealings for self enrichment needs to be thoroughly investigated,” added another. “Truth/facts are all that matter.
“Facebook is the president’s platform of choice for advertising. His supporters are very much on Facebook, and his campaign has spent so much money trying to rally his base to defend him,” said Kyle Tharp, communications director of Acronym, a progressive digital political strategy organization. “It’s the M.O. of the Trump campaign to capitalize on these big, cultural breaking news moments for its own financial gain.
Essentially, politicians can officially lie to voters with impunity in paid ads on one of the world’s largest advertising platforms. Although regulations for ads in newspapers and broadcast media are often poorly enforced, news outlets have pushed back against ads containing fake news: CNN recently refused to air two of Trump’s campaign ads, including one that the network said “makes assertions that have been proven demonstrably false by various news outlets.” And, unlike some Facebook ads, those featured in newspapers and on television and radio are subject to public scrutiny by journalists and others.
“The way that Facebook prioritizes content delivery makes it so that inflammatory content really works,” Tharp noted. “It spreads like wildfire on the site.” Facebook did take down an earlier version of that ad — not because it was peddling a flagrant lie but because it contained a transcription of Biden saying the phrase “son of a bitch,” which violates Facebook’s ad policy against profanity.
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