How TomMisch's streaming growth is a blueprint for indie-artist success
, the label-services company behind Misch, says one underrated secret for indie artists to make it in a streaming world, as Misch has, lies in the back-catalog. Misch had been building his for years before he was signed, by releasing tracks one-by-one on SoundCloud, then on Spotify and other paid streaming platforms.came out, Misch’s back-catalog kept listeners satiated. From March to April 2018, his back catalog sextupled in streams from 2.
Today, every artist’s back-catalog has the potential to rise in value. According to Nielsen, the proportion of recorded-music revenue going to back-catalog has Digital streaming services like Spotify, Apple Music, Amazon Music and YouTube have made catalog explorationfor listeners. In the heyday of physical formats, fans had to front a significant amount of money to be able to dive into an artist’s catalog — i.e. by buying each record individually. Now, that exploration is a matter of a few clicks on a screen.
Misch is an illustrative case study in the context of playlists: Between July 2017 and April 2018, the proportion of the artist’s audience that came from organic versus Spotify-programmed sources rose from 35 percent to 52 percent. That upward trend is important for artists who want to have more control over their audience relationships.
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