When reality TV show producers are casting for competitors, it's no secret that they have certain categories of celebrities deemed as must-haves for a successful show.
Sporting legends, for example — such as former football manager Harry Redknapp or cricketer Phil Tufnell, both of whom wowed on I'm A Celebrity . . . Get Me Out Of Here!. Comedians or general funsters are also vital — like Christopher Biggins, who won I'm A Celeb in 2007, or Strictly's Bill Bailey who lifted the glitterball trophy in 2020.
When crowned 'queen of the jungle' by hosts Ant and Dec, privately educated 'Toff', as she became known, claimed to be speechless but went on to babble: 'I don't know what to say. Obviously, I didn't think anyone would like me, never mind . . . sorry, I'm really taken aback.
The Mail has since learned that Farage's deal is to be signed within the next two days — and will see him star alongside the likes of This Morning's Josie Gibson and former England rugby bad boy Danny Cipriani. Indeed, Devon-born Toffolo herself — then only a minor player on Made in Chelsea — earned a measly £13,000 for her 2017 jungle appearance.
'It is an absolute coup for Toff,' a friend of the star tells me, 'and she is rightly very, very proud of her work. She has gone full circle, from jungle queen to queen of negotiating.' Toffolo — now thought to be worth around £5 million — seems to have turned her back on the ditzy persona which propelled her to fame.
READ MORE: Nigel Farage reveals why he's 'seriously considering' going on I'm A Celebrity - after Georgia Toffolo 'helped broker deal with ITV' Advertisement Of course, every connection the gregarious Toff has is remorselessly utilised to make money for both herself and her clients. But it's her own experience of modern fame, via reality TV and social media, that gives her an edge other agents simply don't have.
Her lifestyle is enviable: owner of three properties, two in West London, she's a social butterfly in the upmarket enclave of Chelsea and Fulham . Networking is second nature: she's spotted regularly at the Grenadier — a favourite pub of politicians — in Belgravia.He confirmed this week that he was in talks to appear on the show, adding that he had canvassed his followers on TikTok for their thoughts.
She was approached by Farage, a long-standing friend of hers, late last month after ITV contacted him about appearing on this year's show. His first call was to Toff — who used to date George Cottrell, an aristocratic former banker who ran Farage's private office — to see if she would broker the deal.
No wonder she formed such a bond with her fellow campmate Stanley Johnson when she was in the I'm A Celebrity jungle. She admits her favourite part of the whole experience were the 'amazing chats' she had with Stanley. They are still close friends.
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