When it comes to evaluating the financial performance of top movies, it isn’t about what a film grosses at the box office. The true tale is told when production budgets, P&A, talent participati…
. The threequel’s success here underscores the financial upside of a theatrical release and its downstream window revenues. Questions surround Universal’s novel PVODrelease: Without the full power of its theatrical window, will that diminish future monies in other windows? Afterhit a franchise high at the global box office with $621.5M, a finale to the Dean DeBlois’ animation series, adapted from Cressida Cowell’s books, was always in the cards.
of the studio previously run by Jeffrey Katzenberg. Universal gave the threequel a big marketing push via its vertical-integrated Symphony program by publicizingthroughout its parks, TV shows, Xfinity cable systems and channels . There was also a heavy play toward Hispanic families, who repped close to a quarter of the audience, and drove
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