A beauty entrepreneur sold more than $2.7 million worth of products in two years with 3 growth tactics
She's sold more than $2.7 million in products since starting the business.Erim Kaur had used her grandmother's homemade hair oils to maintain her long, silky, smooth locks for as long as she could remember: It was part of her upbringing in a Punjabi Sikh household to prioritize healthy and uncut hair.
Kaur shared her experience launching a company she was passionate about, making the most of rejection, and strategies for marketing on social media. The interview has been edited for length and clarity.My mother was known for her hair. It was a real part of her identity, but she lost it during chemo. When she passed, I struggled with PTSD and began losing my hair as well. As a proud Sikh, one of my religion's tenets is maintaining long, uncut hair.
Sharing my identity through ByErim and Instagram allowed me to create a close and intimate relationship with my customers. Building that trust is the first thing any influencer or business owner should do when starting a company. When I decided to create ByErim, I worked with my grandma to replicate her hair-oil recipe. As anyone with a grandma can imagine, it was really difficult translating"a handful" to an exact recipe.
The best piece of rejection advice I received was to work backward. The manufacturer told me to envision what the business would become, then create a list of steps starting with my goals and ending where I was that day.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Team Hidalgo hunkers down as contract questions continueHarris County commissioners are expected to discuss newly released search warrants into allegations of misuse of official information regarding a multimillion-dollar contract.
続きを読む »
How to think smartly about TikTokNever has the world seen a social media app spread more wildly — or an algorithm that anticipates your desires more precisely — than TikTok. Here’s how to think smartly about it ⬇️
続きを読む »
Claire McGeehan, retired teacher and longtime board member at Media Fellowship House, dies at 72Claire McGeehan was a teacher and board member of the Media Fellowship House, where she was 'deeply committed to social justice work in Media and Delaware County.'
続きを読む »
How Technology Might Bring War Criminals To Justice In UkraineGlobal human rights experts are cautiously optimistic that social media, smartphones and near real-time monitoring of attacks could usher in a new era of accountability for war crimes.
続きを読む »
Disney Companies Post Social Media Statements Denouncing Anti-LGBTQ Legislation Ahead of WalkoutHulu, Disney+ and more have published solidarity statements on the same day as planned in-person walkouts by employees in response to Florida's 'Don't Say Gay' bill.
続きを読む »
Disney Walkout Spurs In-Person Action in Burbank, Social Media Response From Disney StarsWorkers at TWDC animation studios say they've received support 'no questions asked' to participate in the walkout, but little demonstration has been seen at either of Disney's parks.
続きを読む »