Audria Richmond never wanted to be an author, but after four best sellers - she’s cracked the book launch code. Here are her tips for making 5 figures before your book even hits the shelves.
One of the biggest challenges that self-published authors face is making a book profitable. On average, a self-published book will only sell 250 copies in its lifetime. So if you want to make your book worth more than the paper it’s printed on, you have to get creative. One way to do that is to bundle value-packed products and services related to your book to skyrocket your sales.
“With my marketing campaign for this book, I knew I wanted to challenge the norms and go beyond the basics of simply offering buyers the option to purchase paperback, hardback, or audio versions of the book,” says Richmond. “Instead, I created a reader-centric menu of unique experiences that ranged from $19.99 to $2,500.
“Taking a cue from Kickstarter campaigns, I brought my tribe along for the ride for my book launch. Throughout the entire marketing campaign for the book, I leveraged social media to share major milestones as we raced towards the initial goal of selling 500 books by the book’s official release date of July 20, 2020,” notes Richmond. “I launched the pre-sale campaign on May 11th, and in nine days, we’d sold over 200 copies.
“Once I saw how hyped people were about the book, I wanted to do something extra special to not only show love for everyone who supported me, but to also take the marketing campaign up a notch. I made an impromptu decision to open the digital doors to a pop-up Facebook group where we could party together.
Pre-selling is the key to making your book as successful as possible, follow Audria’s steps to get the most out of your launch.
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