Here's how to get your talent to engage in your social media strategy:
. For most companies, LinkedIn is the most logical entry point. Most professionals have a LinkedIn profile and they already engage in LinkedIn at least occasionally, so the learning curve is short or nonexistent. For B-to-B companies, it’s the social media platform where you’re likely to find your clients and business partners. For all companies, it’s likely where your future top talent hangs out.Onboarding is one of the best places to create engagement.
When you take these actions, you’ll expand your company’s voice while creating greater connection and commitment among your employees.
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