McDonald’s and Wendy’s are both giving away free fries this week.
On Wednesday, in celebration of the National French Fry Day, McDonald's will give away free orders of large fries — with no purchase necessary. However, the free fries can only be ordered through the McDonald's app, and customers must be members of the chain's loyalty program.Similarly, Wendy's on Monday announced the beginning of Fry Week, during which the chain is offering free fries with specific purchases that will change each day this week.
The programs also give restaurant owners access to customers' data and ordering habits that help target diners with customized deals.Read MoreMcDonald's program has surpassed 26 million members since its launch a year ago as one of several important digital initiatives for the company."We're also seeing more frequent visits from loyalty customers, many of whom were very loyal to begin with," said McDonald's CFO Kevin Ozan in a recent earnings call.
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