The Colombian-American author's new book 'Lightlark' was rejected numerous times — until she went directly to her readers for support.
. While Aster has since removed the music from the app — she says the music industry is “even worse than publishing” and didn’t want her new followers to be confused when finding her through BookTok — her aptitude for consumer marketing and the TikTok algorithm remain. That, and her passion for publishing the best book possible.
After her first book, an adult thriller, didn’t sell to a publisher, she left her agent and started working on a middle-grade series based on her Colombian heritage. Unfortunately, despite starred reviews and awards,was released during the pandemic and, like many other debut works during this time, saw slow sales. She eventually parted ways with her second agent and wrote the first draft of “Lightlark” sans representation. Even after landing a third agent, “Lightlark” continued to be rejected.
Transparency is at the heart of Aster’s own approach to social media. She posts several times a day on TikTok and Instagram, giving readers an intimate look into her life as an author. From signing copies of her novel for seven hours straight to flying across the country on short notice for secret “Lightlark” business trips, she documents every part of her writing journey.I’m on social media more than I write,” Aster said.
Still, with her newfound internet stardom comes a host of trolls and people who want to discount her years of hard work and dedication. Even worse, some of the commenters on her videos have referred to her as a white author . Aster says she’s even noticed this happening within the publishing industry itself. As a Latina who previously wrote a book inspired by her Latin roots, she says there was a sort of tokenization that happened forthat isn’t happening for “Lightlark.
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