Sarah Jessica Parker and more have helped the brand smash the million-dollar sales milestone.
was breaking the mold of what was once a very traditional media empire—that was thrilling.”
"We took the process very seriously; tasting different recipes, exploring a variety of ingredients, and seeing how flavors can come together like art. This particular cocktail, while being closely associated to a well-known character I've played for many years, is also a personal favorite in my own life.”Kamenev wasn’t simply looking for famous faces, either.
Before the brand even launched, she had to audition the right partners, build a team, select agencies that could withstand the demands of rapid growth, and more. While pregnant. “Many dynamics are at play, shaking up the alcohol industry,” she explains. “Alcohol tends to be resilient and recession-proof, and as a category, it is growing.”
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