The WorldSeries is structured in a way that's the opposite of how event programming is consumed today, writes williamfleitch
Watching the World Series game from New York in 1952.
But numbers are just numbers, and besides, television ratings have never been that effective at capturing baseball’s success; the game is regional and perpetual by nature, and it is not necessarily built to be Event Programming. The appeal to many of baseball is that you can have as much of it or as little of it as you want, because for six months out of the year it’s always there, every day.
And honestly: In a world that is melting down all around us, hey, who has time for tomorrow anyway? The World Series, the center of the American sporting universe for decades upon decades, gets it from every angle: It has relentless competitors, it inherently has less urgency than an elimination game, it’s during one of the busiest sports months of the year, and its games cannot start until many kids on the East Coast have gone to bed.
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