LIV Golf looked poised to blow up. It’s stuck in the rough.
. It expanded a recently launched program to pay players based on how much media interest they generate. It cultivated a list of specially designated tournaments, where the best players on tour compete for enhanced prize money. Rahm, by winning three of his first six starts this season,on-course earnings is $13.2 million, set last year by Scottie Scheffler. The elite of the elite have a clear path to making much more money than they ever could, but the tour’s reforms aren’t just for them.
. The tour also began paying stipends to cover tournament expenses for its fringier members who miss the cut and thus don’t share in a tournament’s purse.The PGA Tour doesn’t want to lose more Brooks Koepkas to LIV, but it also wants to keep players like Chase Koepka, the brother you’ve almost certainly never heard of who joined Brooks in LIV last year. The reforms have so far looked effective at preventing more exits.
LIV, for its part, has no juice. Its first season streamed on its YouTube channel in front of paltry audiences. The entertainment value wasn’t terrible, and a few of LIV’s flagship concepts—team competitions in addition to individual play, plus “shotgun starts” with all players teeing off and finishing around the same time—are worth taking seriously. But a sports league can’t fake relevance. The crowds sometimes look nonexistent.
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