'How the Metaverse is Changing the Way We Interact with Brands' cc: oct_network web3 metaverse
In a world where brands are one Tweet, one post, one click away from their customers, it's easy to forget that there was a time when companies didn't have direct access to their target market. Back then, if you wanted to learn about a product or company, you had to go through third-party channels like magazines, newspapers, or TV commercials.
But all that has changed with Web 3.0. The rise of the metaverse is giving brands direct access to their customers like never before. Through community building, companies can now create new relationships with their customers, involve them in product development processes, and incorporate their feedback into new features and innovations.The metaverse's raison d'être is community building.
This new model presents an opportunity for brands to rethink their relationships with their customers. Instead of seeing them as passive consumers, they can now involve them in co-creation and co-ownership. Tomas Oscar Andrén explains in a
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