How Taylor Swift reclaimed her past to win 2021
In 2012, before streaming overtook downloads and physical media as the music industry’s dominant format, the year’s two biggest-selling albums were Adele’s “21” followed by Taylor Swift’s “Red.” As 2021 draws to a close nearly a decade later, this year’s biggest sellers — those records that inspired fans to buy a CD or LP or to find someplace where you can still pay to download rather than stream — are almost certain to be Adele’s latest, “30,” followed by … Taylor Swift’s “Red.
By now you know how “Red” reentered the picture: Outraged by the 2019 sale of her old label Big Machine — including the master recordings of her first six albums — Swift devised a plan to rerecord her early work as a way to devalue those masters by essentially supplanting them in the marketplace with product she owns.
The enterprise seemed quixotic, to say the least, when she announced it. Yet Swift, who wrote and recorded two albums of original songs in 2020, began making good on her wild promise this year, releasing her redo of 2008’s “Fearless” in April — “Fearless ,” she called it — then dropping “
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