Vogue’s three-hour-long livestream of the Met Gala red carpet got off to a clunky start.
, E! had long dominated the coverage of its glitzy red carpet, but now Vogue — which cohosts the star-studded event as Condé Nast has been one of the main sponsors for years — has control of new live programming, from the final fittings and last-minute looks to the red carpet, offering audiences exclusive behind-the-scenes access.
And whatever the total views end up being, Drucker Mann said advertising around Met Gala doubled year-over-year. It also unveiled its largest video programming slate ever for the 2022-23 season, with new and returning originals, social series, live event programming and an expanded audio lineup. In total, there will be 250 new and returning series across 55 global brand channels, including GQ’s expansion of GQ Sports — a vertical dedicated to the nexus of sports and culture.
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