How Romeo Hunte Is Quietly Redefining What It Means to Be an American Brand

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How Romeo Hunte Is Quietly Redefining What It Means to Be an American Brand
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Post-lockdown, the New York designer is looking to the future.

of the world. We can inspire a whole generation of designers to feel like: Wow, I could actually do it. When I was a young designer, I didn't have that many designers to look up like to really inspire me.”—a designer he has always looked up to, and who has now become something of a mentor to Hunte. When we speak, the 4th of July weekend is swiftly approaching, and it feels like an apt moment to take stock of what it really means to be an American brand in the current political climate.

For Hunte, the answers are more nuanced, and lie in reconciling the rich heritage of a brand like Hilfiger’s with his future-facing priorities of inclusivity and sustainability. “Tommy has been more than a mentor to me, he’s like a godfather,” Hunte explains. “We relate to each other a lot, and I’m honored to be one of the first designers of color to work with his archives. When I first started designing as a little kid, I used to take my mother’s clothes and upcycle those pieces.

“It's really organic, and I haven't ever really promoted or pushed it, but in a lot of my previous collections, there were great upcycled pieces that brought to life like the visions and ideas I had,” Hunte adds. “So when Tommy and I came together with this, I wanted to do something that upheld those values, but felt precious and limited. I think upcycling is the new luxury in my world.”

Indeed, the support of industry titans like Hilfiger toward emerging designers that could offer an alternative route for a brand like Hunte’s to widen their audience, outside of industry accolades and flashy prizes. For Hunte, however—as with so much of his approach—it seems the most important factor is simply about building that human connection. “Partnering with Tommy is just amazing, and he always tells me to dream big.

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