How Rauw Alejandro Sparked a Viral Fashion Movement

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How Rauw Alejandro Sparked a Viral Fashion Movement
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The Puerto Rican superstar talks embracing ’90s style and how Rosalía’s fans inspired his immersive world tour.

they were planning to wear to their nearest show. Imagine a slew of metallic halter tops, psychedelic-print minidresses, and moto-inspired sunglasses taking over your feed.

“I started seeing all these TikToks of people like, ‘Outfit ideas for Rauw Alejandro concerts,’” the reggaetón heavyweight tellshas racked up 12 million views. “I was talking to my girl and she was sending videos to me like, ‘People are really doing the outfits for your shows.’ I was like, ‘Oh, hell no, this is going to be so fun.’”album dropped in November, Alejandro was with Rosalía on her Motomami World Tour, where fans delivered impressively on-theme looks.

Alejandro opened night one in Puerto Rico wearing a silver vest and pants set, accessorized with the 2000 edition of . The look felt appropriate for his equally surreal stage entrance, made via zipline above the venue. “When I realized [] was going to be a '90s vibe, galactic stuff, that helped me create the mood of the stage and the visuals,” he explains. “And that was all before the album came out.”At Hiram Bithorn, Alejandro treated fans to a three-hour, career-spanning setlist, introducing special guests like Chencho Corleone and Arcángel along the way.

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