'If it can be on YouTube, it can't be on Quibi': How the startup's Hollywood roots led to a traditional take on mobile TV
When mobile-video platform Quibi was commissioning its initial programming slate, the mandate from founder Jeffrey Katzenberg was clear: Quibi's shows needed to be different from the videos on YouTube, Instagram, or Snapchat.
But in trying to distance Quibi's subscription service from social media, the company also modeled what is meant to be a modern platform for the millennial generation after a rather traditional view of TV, some Quibi insiders said. Business Insider spoke with eight people who worked on or with Quibi content, including five who said the company took a traditional approach to programming.
To some content partners, it felt like a missed opportunity to rethink what shows and movies could look like on an exclusively mobile screen. It gets to the heart of the problem. Quibi doesn't need to reinvent the wheel when it comes to programming.
"The reason why we went with stars, and celebrities, and well-known talent is because it's brand new," Katzenberg said on Thursday, speaking at, an annual festival for episodic content that is being held virtually this year. "We needed to clearly define for the consumer, for people that would subscribe to this, why is it different? What differentiates it from what you would see on TikTok? ...
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