How platforms turn boring

How to tell when a platform is going bad.

There’s a delicate balance between platform culture and viral arbitrage — and most social networks are on the wrong side of itEven a year ago, my For You page was mostly stuff you could only see on TikTok, whether it was Vine refugees making comedy shorts or song memes like

Of course, since it’s mostly content that has already blown up elsewhere, there’s usually something compelling about it. It’s not bad content really, but it’s an ominous sign for the platform. At first, TikTok was exciting because there was. Now that on-platform culture is being overwhelmed by viral arbitrage, and the actual content is getting closer to what you see on every other network.

The point isn’t that this is aesthetically or morally bad, but it represents a change in how people relate to the platform. Instead of a space for creation, it’s become a space for distribution. Instead of a chance to say new things, it’s a group of people to talk to, a group that gets larger whenever your follower count goes up.

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