Downtown San Diego has recovered 99% of its pre-pandemic activity. Here's how they did it.
meant businesses in the urban core that were traditionally dependent on the daily foot traffic of commuters were at risk of financial ruin.
"It was tumbleweeds down the middle of the street. And that does not happen in the Gaslamp on Fifth Avenue," he said. "Reopening our convention center was really important. We were able to do that in 2021, start having things like Comic-Con, the auto show, the major medical associations all coming back to San Diego," said Gloria.
Revenue numbers back him up. According to figures from the city, in 2019, San Diego took in $314 million in sales tax — a number that jumped in 2022 more than 19% to $375 million. Chapple and her team analyzed those patterns using cell phone data in 62 downtowns. They studied how much activity there was before, during and after the pandemic.
that continued to bring employees into their downtown workplaces. San Diego's downtown industries included food services, accommodations, education, and health care. Also hurting most downtowns: too much office space and not enough housing, especially for families. Chapple says on average, 71% of downtown real estate nationwide is still made up of offices. Workers with the choice avoid long commutes in and out of downtowns. San Diego prioritized living in the downtown rather than just commuting in.
That balance includes housing in the heart of the city for larger work-from-home families, not just studio apartments.
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