Air will tell the story of Nike's signing of Michael Jordan and the creation of the Air Jordan Brand. Here's how much Jordan has made off it since.
The upcoming film, Air, follows Nike's creation of the Air Jordan brand, which has made Michael Jordan an astronomical amount of money since its creation in 1985. Air, starring Matt Damon and Ben Affleck, tells the story of Nike's bold decision to create an entire shoe brand for a rookie yet to play an NBA game. However, Air Jordan quickly became one of the most iconic shoe brands in the world, only made more popular by Michael Jordan's incredible success in the NBA.
SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Michael Jordan is now one of the richest athletes to ever live, and he now makes more in a year from Air Jordan than he did in his entire playing career. Air Jordan made a whopping $162 million in the first year of its existence. Jordan's success turned Nike, an already enormously profitable company, into the premier producer of basketball apparel worldwide.
Michael Jordan likely never dreamed he would make such a sum when he signed with Nike in 1984. Jordan apparently wanted to sign with Adidas initially, but Air will explain how Nike was able to woo him by letting him design his own shoe. This turned out to be one of the most influential decisions in the history of fashion, and it has led dozens of other NBA stars, including LeBron James, to sign contracts with Nike.
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