Modelo Especial has officially become the bestselling beer in the U.S., surpassing Bud Light among brews purchased at supermarkets and convenience stores.
Cans of Modelo Especial beer are shown at a supermarket in New York on Wednesday, June 14, 2023. After more than two decades as Americas best-selling beer, Bud Light has slipped into second place. Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ending June 3. in the U.S.
, surpassing Bud Light among brews purchased at supermarkets and convenience stores.But consumer experts say Bud Light’s demotion has long been in the making as a new, younger generation of beer drinkers topples well-established brands. And many of those young consumers are simply switching away from beer altogether.
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How Modelo Especial became America's No. 1 beer amid Bud Light's rapid declineWhen it comes to beer, consumer tastes have been changing for a while, and that has a lot to do with customers' aging out of the beer-drinking segment.
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How Modelo Especial became America's No. 1 beer amid Bud Light's rapid declineConsumer experts say Bud Light's demotion has long been in the making as a new, younger generation of beer drinkers topples well-established brands — while others are switching away from beer altogether. How Modelo Especial became America's No.1 beer:
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Bud Light loses title as America's most popular beer to Modelo Especial amid boycottAfter more than two decades as America’s best-selling beer, Bud Light has slipped into second place amid a conservative boycott over the company’s partnership with a trans social media influencer:
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Bud Light loses its title to Modelo Especial as America's top-selling beerModelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May.
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Bud Light, top US seller since 2001, loses sales crown to Modelo as beer backlash continuesAfter more than two decades as America’s best-selling beer, Bud Light has slipped into second place. Mexican lager Modelo Especial overtook Bud Light in U.S. retail dollar sales in the month …
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