In an era when streamers like Max are disappearing shows left and right, 'Minx' narrowly avoided being part of the vanishing act. 📸: Courtesy of Starz /🔗
and it’s becoming increasingly common. Networks, looking to cut costs, can declare that an asset has depreciated more rapidly than anticipated. They “write down” the value of the show on the books, making it worth less than it was initially, subsequently ending up with an overall loss on their balance sheet and a sizable tax deduction.
Some Hollywood suits would be quick to remind creatives that it’s called “show business,” not “show security,” and there are other reasons networks write down content, from trying to avoid licensing or residual payments to the cash they get from shuffling content over to a FAST service like Pluto TV or Tubi.showrunner Ellen Rapoport had to tell her cast and crew about the show’s potential cancellation.
She kept the news to herself as she prepared to direct the finale, the whole time wondering if that week was the last one she’d ever spend on aset. She finally got the go-ahead to tell the actors on a Friday, when Lionsgate started to sense that news would break in the trades the following week. “My biggest nightmare was that we’d be on set and an article would come out,” says Rapoport.
In fact, Rapoport says, neither she nor anyone else involved with the production of the show had ever really gotten viewership numbers from Max. Those kinds of stats are held notoriously close to the vest at streaming companies, which is frustrating for actors and creators, who are left pretty much in the dark about the status of their show .
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