New VIP+ Analysis: The pending sale of Activision Blizzard has led to comments from the console leaders about each other’s market strengths.
the clear leader in 2021, with Xbox only gaining 1% in its market share as Nintendo’s share fell by 2%.
This has made Sony Interactive Entertainment, the unit comprising PlayStation, a central anchor for Sony. SIE has routinely pulled in more revenue than Xbox ever has, but its role within the wider corporation means it must stay an anchor for the business that is handled very carefully. Whereas Xbox, despite its footing in the global games market, remains a smaller element of the much larger Microsoft operation, which is currently pulling in more than twice the revenue of Sony.
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