Inside the cultural shift that helped Microsoft right the ship.
praise Kevin Scott, Microsoft’s chief technology officer since 2017, who joined with the LinkedIn acquisition, partnered with OpenAI a year later, and pushed hard for technology inside Microsoft.
I’ve been working in Silicon Valley since the 1990s, and Microsoft’s appearance was somewhat surprising. But, in taking a closer look, we found that something remarkable had happened there: a cultural shift to stop playing defense and go on offense. This reorientation was accompanied by a strategic shift. Instead of protecting its assets, in a defensive posture, Microsoft went on offense, ceding big investments in existing tech and looking to jump into emerging opportunities.
Despite the firm’s massive size, Microsoft’s cultural transformation involved several attributes of startups. One was an. The company sold a great many software products, most of them connected online in various ways. Rather than go by sales, a lagging indicator in fast-moving markets, or even what customers were saying, Nadella had product developers focus on what people were actually using. TheyThe company also freed up its engineering talent to explore new possibilities.
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