In one season, the show went from must-miss to global event.
on Feb. 12. But before Jackson ruled the Rose Bowl — midway through the Dallas Cowboys’ win over the Buffalo Bills — the halftime show was hardly must-see TV, featuring marching bands, drill teams and nonprofit groups such as Up With People.
Determined to tackle its halftime-show problem, the NFL hired Radio City Music Hall Productions to find a big name for the 1993 Super Bowl, and as a result booked Jackson at the height of his pop reign. But MJ would only agree to do it if Mischer produced and directed the show. And although Jackson reportedly asked for $1 million to perform, he — like every single halftime show headliner since — was not paid. “But,” Mischer noted, “Michael got $35 or $40 million worth of exposure.”
“I wasn’t thrilled about it at all,” she said. “I was like, ‘OK, we gotta do this. It’s a job.’ And it turned out to be so much more than that. I didn’t realize how special it was.”
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