Grimace’s birthday may be over, but McDonald’s is still celebrating a marketing win
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For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.A birthday party for a McDonald’s mascot gave way to one of the summer’s most viral trends.The fuzzy purple character has become a social-media celebrity, thanks to a birthday-themed marketing campaign and a berry-flavored milkshake
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