How Max Greenfield Is Helping His Fellow Dads Stay Healthy--and Awake--During Long Days at Home
Suffice it to say, all that time spent together has been a blessing—as well as a real eye-opener as to how much energy is needed to be both a constantly present parent and, for some , a full-time teacher. Max started comparing notes and sharing tips with other dads in regular video chats, and while they've agreed that being with their families is wonderful, without school and other regular activities to mix it up it's been an exhausting time as well.
Greenfield told E! News in a recent interview, "There is this feeling of like, 'Am I really supposed to be a parent 24 hours a day? I used to get breaks, and now I don't get any breaks.' And then you realize, Yes, you did this yourself. You are supposed to be a parent 24/7.", the company the actor and three fellow dads have launched to help ensure that all the fathers out there can keep firing on all cylinders throughout the day.
At the same time, he continued, "you can just feel how many parents are really enjoying the time with their kids and embracing it. And, you know, as difficult as it is, there's a real positive aspect of it in that regard." So they started doing their research and asking themselves, "Well, how can we help support Dad? Because everybody involved in this company is a dad."
Eventually, he and his three co-founders want to "branch out and create a company that just includes everything that a dad does." The Lightning Sticks formula, according to the product announcement, is "optimized for on-demand alertness, mental clarity, and focus but without the negative effects of large doses of caffeine, sugar and artificial flavorings typically found in most energy drinks."Greenfield further explained, "One of the first things you grapple with as a new dad is an overwhelming lack of sleep and the toll that takes on your work, home life and overall health. The dads we spoke to all agreed.
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