How Maluma Became One of the Hottest Acts in Latin Music
When Madonna gives you her cellphone number — that’s one sign. For, that moment arrived in 2018 at the MTV Video Music Awards, where Madonna requested to see the reggaeton star backstage. After they met, she decided they were musically compatible. “I almost s— my pants,” Maluma, whose real name is Juan Luis Arias, confesses.
On Instagram, Maluma has 52 million followers, who admire his latest selfies in the sun, too-many-to-count tattoos and perfectly sculpted abs .As for his music, Maluma seems to be going for a world record when it comes to A-list collaborators. In addition to Madonna , he counts Shakira , Marc Anthony , Ricky Martin , the Black Eyed Peas and Jennifer Lopez as his soul mates in song.
Today, it’s the opposite. For Maluma and contemporaries such as Bad Bunny and Ozuna, roots come first. “Sorry, America,” says Will.i.am, frontman for the Black Eyed Peas, whose “Mamacita,” which interpolates Madonna’s “La Isla Bonita,” recently topped the Latin charts. The Grammy-winning artist and producer describes these new acts as “bigger than the British Invasion,” noting their international appeal. Says Will: “They’re touring stadiums everywhere. These artists are bigger than their songs.
Still, Maluma listened to the advice as his star continued to rise. For several seasons of “The Voice,” which airs in Colombia and Mexico as “La Voz,” he served as one of the celebrity coaches. For inspiration, he watched Shakira and Adam Levine on the U.S. edition of the show, which he says he’d join if offered the chance.
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