M&M’s says it is abandoning its colorful candy mascots. Here's why:
In January 2022, the brand replaced the green M&M’s heels with flats and swapped the brown M&M’s stilettos for lower heels.&M’s says it is abandoning its colorful candy mascots because they are too “polarizing” for Americans to handle these days.
But the decision to put a temporary pause on the iconic mascots drew its own share of criticism from fans and branding experts alike. Some alsowhether it had all been an elaborate stunt to capitalize on a low-stakes internet controversy. “Woke M&M’s have returned,” Carlson declared on his show in mid-January. “The green M&M’s got her boots back but apparently is now a lesbian, maybe, and there is also a plus-sized, obese purple M&M. So we’re going to cover that, of course. Because that’s what we do.”
“When I eat a bag of M&M’s, do I wonder which color and shape best represents my identity? No, because it’s f—ing chocolate,” Fox News host Greg Gutfeld said in January 2022. “If you really truly want to make an M&M feel like they belong, you probably shouldn’t be eating them.
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