From memes to livestreams, lo-fi hip-hop and its thoughtful creators are striking a chord with listeners looking for peace of mind or an escape from today’s world 🎶
, just as Chillhop Music’s stations have lent themselves to the cozy raccoon, who only takes breaks from their laptop to give the occasional yawn or beat of its tail.
“I think the visuals that became popular also help [create the] mood among listeners,” van Leeuwen said. “This is why images of studying characters rose to become the face of the music nowadays, although it is a goal of [ours] to showcase who’s actually behind the music more.”.
Having grown up studying and playing classical piano, Mulligan noted the difference in being a “classic, performing, competing musician” versus the community of lo-fi “bedroom producers,” where the barrier to entry is different, and some creators are using free or low-cost software like GarageBand to create tunes. “For the most part, [lo-fi] music is accessible, just as the people are accessible that create it,” he said.
Still, there might be something to be said for lo-fi hip-hop’s composition, and the way its creators mix simplistic melodies with a judicious use of words to create intense memories, feelings, and nostalgia. “The beat is very minimal, the whole sonic experience is very stripped back and very careful,” Stumme said. “When you have something to say, I think people are going to listen.”
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