In the wake of Lizzo's “About Damn Time' making waves on the billboardcharts, Atlantic Records senior vp of A&R Brandon Davis earns the title of Billboard’s Executive of the Week.
Here, Davis talks about the creation of the song, how Atlantic capitalized on its explosion on TikTok, and the many ways in which A&R has changed through the years. “Lizzo markets Lizzo best,” he explains. “We need to keep her out there in the marketplace: we have a sold-out arena tour this fall, a steady stream of videos and short form content and so much more. We feel strongly about the entire album and will continue to amplify songs that we see are connecting with the fans.
We were at the end of the record making process and knew we had a brilliant body of work but wanted to try one final session for the album. [Producer]had both been working with Lizzo individually, and I thought for our final session the combination of all three of them would bring an injection of new energy into the studio.
We fly low to the ground — our team is always very aware of what’s happening and has the ability to amplify or quickly pivot when we need to. Whether it’s a TV performance, an interview or a social media post, everything Lizzo does has a life of its own and can become a moment. On one hand we have a long runway of marketing, promotion and publicity hits methodically planned out, but we are also nimble and move quickly when we see something like a TikTok dance go viral.
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