Tencent-owned publisher and League of Legends creator Riot Games is expanding to be more than just a gaming company.
Fans watch the debut of Riot Games-created hip hop group True Damage during the opening ceremony of the 2019 League of Legends World FinalsKeke Palmer took to the big stage in Paris' AccorHotels rena over the weekend, performing for millions of League of Legends fans in a grand opening ceremony that rivaled any of the grandest events seen in traditional sports.
"I know that the gaming world is major," said Palmer. "From when I was a kid to now, seeing how it's grown and evolved, I know what this world is. So when [Riot] came to me, I didn't know about League of Legends, but I knew this was the real deal." Riot has created its own original cinematics, music and other original content for years, but more recently the company has kicked up its efforts to expand beyond gaming. This year, Riot released the first set of comics based on its League of Legends characters, the result of a partnership with Marvel Comics signed last November.
"We built an organization from the ground up, meant to hyper-serve a particular niche audience, all the elements are designed to laser focus on that," he said. "We do things in what we perceive to be player demand, so there's no corporate goal that's alluding to a specific revenue growth target and no public investor that's saying improve by [a certain percentage] next quarter.
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