British singer-songwriter Jessie Ware's intimate, dance-centered videos for the album 'What's Your Pleasure?' get creative in the era of COVID-19.
From Drake to 5 Seconds of Summer to Kehlani, videos shot in quarantine have become a go-to medium to renegotiate the social contract of pop stardom.
Instead of creating more quarantine-style, self-taped visuals though, Ware, Charaire and Casamayou decided to shoot dancer portraits, focused on one idea in one location. They drastically pared down the number of people who are typically needed on a music video set, usually between 40 and 60, to fewer than five — the performer, the director and sometimes the creative directors.
The choreographers worked virtually with dancer Eric Schloesser, who was quarantining at home with his parents in Colorado for “Step Into My Life.” They let Schloesser create his own moves but gave him a few references: integrate choreography from “Save a Kiss” plus, “Fosse meets Christopher Walken meets disco meets Big Lebowski,” Casamayou said.
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