The brains behind the wildly popular art world meme account is building a new kind of creative career.
The brains behind @jerrygogosian is building a new kind of creative career.
As Helphenstein wrapped up final preparations for the sale and its concurrent exhibition at Sotheby’s headquarters in New York City, we spoke with her about her journey from anonymous meme creator to guest curator at one of the most powerful auction houses in the world.I contracted a disease that had me in bed for a year. I wasn’t even thinking about followers; I just thought it was inside-track jokes. Then, it went from 100 people—which is about what I thought I’d get—to 18,000 in four months.
When I first started Jerry, it was hardcore art people who got every joke. Now that it’s at 112k followers, people will be like, “What’s primary access? Who’s Zoe and Chloe?” [Ed. note: The pair is the account’s mascot “gallerinas” and a running gag.] I’m just like, “Scroll back.” It’s funny because I have a couple random celebrities who follow me, like Katherine Heigl and Zoe Saldaña. Sometimes I'm just shocked.
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