James Allen is a young jewelry company born and operated online. Although most industries have undergone a massive change in
terms of switching from brick-and-mortar stores to the online sales front, the jewelry industry has remained relatively unchanged. Over 68% of jewelry buyers recently purchasedDespite this trend, James Allen has grown in popularity, pulling 288 million in sales in 2017, making it the largest online jewelry retailer in America. We’re going to explore how James Allen has disrupted the jewelry industry, and how other retailers can follow suit in this new economic atmosphere.
James Allen has incorporated 360-degree viewing technology for each of their jewelry pieces. With every angle viewable on the piece, the customer has a much better idea of what they’re purchasing. Honesty is extremely important when making sales online, especially when the product costs thousands of dollars.Engagement rings and high-end jewelry are expensive, and some require financing if their price tag is too high.
For example, if you choose to pay off your balance with six separate payments spread out over six months, James Allen charges no interest rate. If you choose a longer period, you pay a 9.9% interest rate over 24 months. This interest puts James Allen in the lower range of both interest rates and payoff periods amongst other jewelry companies.
you choose has either 0% interest with a short period of payoff time or low interest for a longer paying period.With any big purchase, a refund policy is the first thing a wary customer should read. This is especially true for diamond and jewelry stores. Whether the purchase is a necklace, an expensive watch, or an engagement ring, you don’t want to be stuck holding onto the piece if things don’t pan out the way you planned them.
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