'People have a sort of voyeuristic nature about them ... they want to see someone on the beach in Anguilla or on a yacht and looking amazing and flawless in a bikini.'
. Though the retailer specializes in extended sizes, its product offering then skewed largely towards more covered-up styles like one-pieces and tankinis, and certainly didn't include the neon, mesh and unapologetically loud prints that Gregg brought to the table for her initial collection, which ranged from sizes 10 to 24.
The success of the line has been such that it's progressed from a one-time collaboration to a contract licensing deal, says Vanessa Flaherty, partner and SVP of talent at Digital Brand Architects, the influencer agency that reps both Gregg and Marie. The brand just renewed its three-year contract with Gregg, and this spring, the collection launched at Nordstrom . As for why they decided to venture into wholesale, Faherty explains, "Gabi wanted to reach a different consumer.
"People have a sort of voyeuristic nature about them," says Flaherty. "They don't want to see someone doing their laundry; they want to see someone on the beach in Anguilla or on a yacht and looking amazing and flawless in a bikini."
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